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Speaker

Marco Einacker

Head of Automation & DevOps Excellence, Deutsche Telekom Service GmbH

Marco started his career as a Management consultant with Bain & Company and first came across the field of IT as a Founder and CIO of an Internet startup back in 2000. He joined Deutsche Telekom in 2002 and had several stations in the IT Project & Systems Integration business of Deutsche Telekom and T-Systems. Since 2018 Marco is Vice President Automation & DevOps Excellence at Deutsche Telekom Service GmbH. Marco's team provides IT solutions for the service & customer care organization of Telekom Deutschland. The focus is to drive automation & digitization projects to make things easier for it`s customers and employees in Germany by delivering agile & smart IT solutions. For example, they run one of Europe`s largest Process Automation platforms and do agile design & development for customer care applications.

The Pop in Your Job
I love this job because this job has such a tremendous impact. With our process automation solution and now with the integration of GenAI, we improve the life of our customers and our operational colleagues every day – and this way we make a huge measurable impact for the company and our way to become a digital role model.

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Session

How to Leverage GenAI to Scale Intelligent Process Automation Effectively?

Panel Discussion

Monday, June 23

05:15 pm - 05:55 pm

Less Details

Scaling intelligent process automation (IPA) is essential for organizations striving to enhance operational efficiency and drive innovation. With the rise of Generative AI (GenAI), businesses have new opportunities to accelerate automation—but also face internal challenges such as cultural resistance, skill gaps, and the need to balance automation with human roles. This panel will explore how organizations can navigate these obstacles while integrating GenAI into their automation strategies. Experts will discuss how to structure a Center of Excellence (CoE) effectively, whether to take a centralized or decentralized approach, and how Business Process Management (BPM) and Robotic Process Automation (RPA) can work together. Additionally, panelists will examine key considerations for technology selection, strategies for fostering continuous innovation without disrupting existing processes, and the ethical, regulatory, and security implications of scaling automation. In this session, we will discuss these and other related questions:

  • What internal challenges hinder the scaling of automation, and how can these be addressed?
  • What key factors should be considered when selecting technologies for large-scale automation?
  • How does GenAI enhance automation, and what are the best practices for integration?
  • How can organizations structure their CoE for maximum impact—centralized or decentralized?
  • How do BPM and RPA complement each other in an evolving automation landscape?
  • What ethical, regulatory, and security considerations must be managed when expanding automation efforts?
PRESENTATION

Company

Deutsche Telekom Service GmbH

https://www.telekom.com/
Deutsche Telekom is one of the world's leading integrated telecommunications companies, with more than 252 million mobile customers, 25 million fixed-network lines, and 22 million broadband lines. We provide fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers. Deutsche Telekom is present in more than 50 countries. With a staff of some 199,652 (Dec 31, 2023) employees throughout the world, we generated revenue of 112 billion Euros in the 2023 financial year.
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BPM Summit Europe 2025 is part of the Digital Business Strategy Event Series. You can find more events here.
Date
June 23 – 24, 2025
Location
Radisson Blu Hotel Frankfurt
Phone
+49 (0)30 52 10 70 3 0
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