Dr. Markus Irmscher is Director of Business & Digital Transformation at Valantic Management Consulting GmbH. With over 20 years of leadership experience, he is a recognized expert in strategy development and execution, digital transformation, process reengineering, and customer-centric innovation. Markus is passionate about bridging business and technology, inspiring teams, and mobilizing organizations to drive meaningful change. His work focuses on digital marketing, eCommerce, and the strategic use of emerging technologies to enable continuous improvement and build high-performance cultures that make a positive impact on society.