As a “growth and efficiency hunter”, he fundamentally believes in the necessity of change, growth and efficiency, but above all in the importance of employees in and for transformations. As a strategist and former member of the "intl. Digital Boards” of Nestlé Deutschland AG, Markus Irmscher has proven that he is a digital leader and inspirer. For him, it is important to be aware that digital transformation is about changing business models and the digitalization and automation of process models. In addition to the precise use of technologies, it is also important to further develop the corporate culture as well as the employees and their willingness to change. Markus has been responsible for or helped shape over 40 strategy and transformation projects.