Desiree Abboud is an Automation Project Manager at Goldbeck, overseeing multiple projects focused on generative design and digital transformation. She leads initiatives that integrate automation and AI to deliver measurable time savings, maximize profitability, and create sustainable business value. With a strong emphasis on innovation, Desiree drives the development of scalable solutions that transform processes and enhance efficiency across the organization.

Goldbeck is one of Europe’s leading providers of commercial building solutions, specializing in design, construction, and services for industrial, office, and residential properties. Founded in 1969, the company operates with a systematic, modular approach that ensures speed, cost-efficiency, and sustainability. With over 13,000 employees and 100+ locations, Goldbeck delivers buildings as integrated products from a single source, combining in-house manufacturing with innovative digital solutions to optimize performance throughout the building lifecycle.