In this session, we will explore how the use of GenAI as part of a large-scale Intelligent Automation initiative can significantly improve customer communication, from handling emails and mail to optimizing end-to-end business processes. Departing from initial business needs and expectations, the presentation will show how AI-driven automation massively reduces manual workloads, enhances efficiency, and delivers tangible business value. Using latest examples from the telecommunications industry, the session will showcase how service processes have been successfully automated, leveraging existing automation platforms. In this session, you will learn:

• How to successfully integrate Generative AI with Business Process Automation – identifying key opportunities and addressing common challenges
• How to maximize ROI through scalable and reusable automation solutions – leveraging rapid implementation cycles and in-house platforms for sustainable success
• How to design AI-driven automation that works in real-world production environments – moving beyond proof-of-concept to fully operationalized, high-impact solutions.